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Someone that understands the needs of small business and not everyone is the same!

Western Fashion Summit - Denver

Growing up on a farm in the Upper Murray region of Victoria, and also spending a lot of the past 15years working across North Qld, I've managed to combine my rural experiences and small business knowledge into creating my own business platforms Western Soul Australia and Southern Style Collective.
This has allowed me to work between both B2B and B2C industries independently, specialising in sales representation, digital marketing, retail system development and creative styling and design, whilst being part of small communities and local businesses.

Managing my own businesses (since 2015), I've developed a diverse range of skills, marketing and advertising skills by creating an online presence and in designing and developing my own businesses websites, email database, and social media communities (7K Facebook and 2k) this was a great place for me to test strategies before implementing similar plans for clients.

Some of the projects I have carried out have included the following: ordering and business communication systems, implementation of electronic POS, website design and development, email marketing, facebook and social media management, staff training in sales, marketing, and social media management, styling and design for advertising.


I believe in innovation and strategically planing for future growth and long-term sustainability for Australian rural and regional businesses. Drop me a line today to see how I can assist your business.

Uncomplicated & Painless

“ We are small business owners in Mount Isa, Qld. When building a website for the first time, choosing a website builder can be overwhelming. Julie Reiners From Southern Style Collective made the process of building our website and going live uncomplicated and painless. Our website integrates well with social networks and provides the integrations required for guests to communicate with us and the ability to book whilst on the site. Julie created a stunning, professional looking website utilising a modern palette, user friendly navigation and easy-to-use interfaces. Julie also assisted with marketing content such as logos, photography and links to places of interest for guests. We would recommend Southern Style Collective to any business requiring digital marketing

Joe & Iris Castellano

Copper Gate Motel 2020

Let’s Start Working Together!

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